Let’s call Easter what it really is: a four-day bender of sugar, carbs, and questionable decisions. It is the only time of year where eating foil-wrapped dairy for breakfast isn't a cry for help - it’s "tradition." (We don’t make the rules, we just happily abide by them.)
Don't Be That Guy But here is the buzzkill part. A lot of mass-market chocolate is… well, trash. And we don’t just mean the taste. We mean the supply chains that are messier than a toddler eating a melted bunny.
At P&P, we like our indulgences to come without a side order of deforestation or guilt. We want the good stuff. The stuff that tastes expensive and makes you feel like a philanthropic god just for eating a truffle.
So, put down the generic supermarket bunny that tastes like brown wax and regrets.
Here are 5 US brands that are saving the world, one calorie at a time.
The "I’m Better Than You" Chocolate List:
1. Hu Kitchen (The "My Body is a Temple" Friend) This is for the friend who talks about "inflammation" at parties but still wants to rage. It’s paleo, vegan, and free of pretty much everything except joy. It’s the kind of chocolate that makes you feel healthier just by holding the package. (Perfect for: People who do CrossFit and judge your sugar intake 🏋️)
2. Vosges Haut-Chocolat (The "Don't Touch This, Kids" Stash) If you give a Vosges truffle to a toddler, you are legally insane. This is "high-fashion" chocolate. We’re talking turmeric, ginger, and packaging that looks better than most of our apartments. It’s sustainable, woman-owned, and wildly expensive. (Worth it.) (Perfect for: Hiding in your nightstand for a 2am emergency luxury moment 💎)
3. Askinosie (The Coffee Snob’s Choice) Shawn Askinosie is basically the Indiana Jones of ethical cocoa. He profit-shares directly with farmers and prints their faces on the bar. It’s single-origin, micro-batch, and incredibly complex. If you drink your coffee black, this is your chocolate. (Perfect for: Tasting "notes of terroir" while staring thoughtfully out a window)
4. Raaka (The Brooklyn Cool Kid) Made in Red Hook, Brooklyn. It’s "unroasted" virgin chocolate, which means it tastes fruity, bright, and very intense. It’s vegan, gluten-free, and has flavours like "Oat Milk" that are trendier than a sourdough starter in 2020. (Perfect for: impressing your friends who live in Williamsburg 🕶️)
5. Theo Chocolate (The Whole Foods Saviour) You forgot to order gifts and you’re standing in the checkout line. Grab the Theo. Based in Seattle, they were the first organic, Fair Trade certified chocolate maker in North America. They are the reliable, delicious good guys of the candy aisle. (Perfect for: Last-minute gifts that say "I care about the planet" instead of "I forgot")
The Antidote to the Sugar Coma Okay, you’ve eaten the chocolate. Now you’re hitting the wall. The sugar crash is coming, and it’s coming for your soul.
You need a hard reset. You need Bezzera.
Forget delicate. You need a heavyweight. Bezzera is a 13/13 intensity slap in the face that cuts straight through the sugar haze. (Pro tip: Melt a square of chocolate into the hot shot. You’re welcome 🍫)
Sorted your ethical stash for the long weekend? Tag us @podandparcel or drop into our Facebook inbox with your chocolate haul🐰



